Interact Advanced Analytics
Interact Advanced Analytics allows you to capture a wide range of transactional data (page hits, and dynamic events), and access the raw analytics data via your BI tooling of choice to analyze at will. You can use this data to create own reports, visualizations, dashboards, and usage models, which may not be available out of the box.
Advanced Analytics is a side-car component which means it does not impact the site performance under load, or when performing heavy analysis. It is secured with state of art encryption in-transit and at-rest, with completely isolated storage per customer.
Advanced analytics also supports configuration through the Developer Framework, to provide the capabilities to enrich the data and events captured within Advanced Analytics - from adding custom fields, controlling session length, to excluding certain user groups.
You can use Interact's Advanced Analytics with tools like:
- Tableau
- Power BI
- Looker
- Qlik
- SAS BI
- SAP Business Objects
- Sisense
- Infor Birst
- etc.
You can also access this data programmatically in eg.
- Python
- Jupyter Notebooks
- etc.
Advanced Analytics Schema
Main Events Table
The main table stores detailed information about each captured event. This includes information about the event, the person who triggered the event, the user journey, the device used, the request, and more.
| Group | Field Name | Field Type | Description |
|---|---|---|---|
| Hosting | hosting_pod | string | Hosted pod name - EU, US |
| Tenant | tenant_guid | string | Tenant GUID in Interact's cloud ecosystem - can be retrieved from the /info path on the site domain |
| Versions | version_interact | string | Neutrino version |
| Versions | version_junejs | string | Version of the Advanced Analytics collector script |
| Person/User | person_id | string | Internal Interact Person ID |
| Person/User | person_ispoweruser | boolean | True if PowerUser, False otherwise |
| Person/User | person_timezone | string | Timezone set in the Neutrino profile |
| Person/User | person_primarycompany | string | Primary Company set on user's profile - comapny may be renamed on the Interact UI to another entity by using System Text (eg. Primary Division) |
| Person/User | person_primarydepartment | string | Primary Department set on user's profile - department may be renamed on the Interact UI to another entity by using System Text (eg. Primary Cost Center) |
| Person/User | person_primarylocation | string | Primary Location set on user's profile - location may be renamed on the Interact UI to another entity by using System Text (eg. Primary Store Number) |
| Authenticated Session | authentication_sessionid | string | Logged in Session ID - not related to interaction session/user journey session. It is reset every time the login session expires and requires to be refreshed. Not related to the interaction session. |
| Interactive Session | session_interactionguid | string | Random GUID which is used for connecting each interaction in the tracked session - stored in localstorage and reset if the session TTL is exceeded between 2 interaction points. |
| Interactive Session | session_pageindex | int | Page number in the current user journey (interaction chain) - session timeout resets back to full time after each interaction - eg. 30 mins threshold, will allow for maximum of 30 mins wait between each interaction, before considering the session ended. Starts with 0 for the first interaction, and then increments with each page change. |
| Interactive Session | session_interactionindex | int | Interaction number in the current user journey (interaction chain) - session timeout resets back to full time after each interaction - eg. 30 mins threshold, will allow for maximum of 30 mins wait between each interaction, before considering the session ended. Starts with 0 for the first interaction, and then increments with each interaction (page or dynamic event - eg. blog was liked.) |
| Device | device_browserinfo | string | Parsed UserAgent info - browser name and browser version (space separated) |
| Device | device_useragent | string | User agent |
| Device | device_browserlanguage | string | Browser language |
| Device | device_browsergeolocationenabled | boolean | Does the browser have location services enabled? - measured with Modernizr |
| Device | device_browsertouchenabled | boolean | Is the browser touch enabled? - measured with Modernizr |
| Device | device_browserhtml5videoenabled | boolean | Does the browser have HTML 5 videos enabled? - measured with Modernizr |
| Device | device_browsersvgenabled | boolean | Does the browser support SVGs? - measured with Modernizr |
| Device | device_screenresolution | string | Resolution of the screen (not browser size) |
| Event | event_name | string | Text representation of the event - eg. Liked blog - from the "Tracked Events" table below |
| Event | event_id | string | The unique identifier of the event. |
| Request | request_pageloadduration | int | Time taken for the document.ready event to fire from start of HTML rendering |
| Request | request_pagetitle | string | Title of the window tab |
| Request | request_url | string | URL of the loaded page |
| Request | request_interactmodule | string | Interact module which is inferred from the URL pattern - from the "Tracked Modules" table below |
| Request | request_timestamputc | timestamp | UTC timestamp measured on the browser |
| Request | request_timestampusertime | timestamp | User's browser time measured on the browser (not based on profile timezone set on user's profile) |
| Request | request_ipaddress | string | Client IP detected upon ingestion - not available for the referrer fields. |
| Referrer | referrer_pageloadduration | int | Time to document.ready event on the previous page (if any) |
| Referrer | referrer_pagetitle | string | Previous page title (if any) |
| Referrer | referrer_url | string | URL of the previous page in the interaction chain. |
| Referrer | referrer_interactmodule | string | Previous page module (if any) - from the "Tracked Modules" table below |
| Referrer | referrer_timestamputc | timestamp | Previous page request timestamp (UTC time) (if any) |
| Referrer | referrer_timestampusertime | timestamp | Previous page request timestamp (user's time) (if any) |
| Custom Fields | custom_field1 | string | Can be populated by the customer with any data they want - eg. EmployeeID, WorkdayID |
| Custom Fields | custom_field2 | string | Can be populated by the customer with any data they want - eg. EmployeeID, WorkdayID |
| Custom Fields | custom_field3 | string | Can be populated by the customer with any data they want - eg. EmployeeID, WorkdayID |
| Custom Fields | custom_field4 | string | Can be populated by the customer with any data they want - eg. EmployeeID, WorkdayID |
| Custom Fields | custom_field5 | string | Can be populated by the customer with any data they want - eg. EmployeeID, WorkdayID |
| Custom Fields | custom_field6 | string | Can be populated by the customer with any data they want - eg. EmployeeID, WorkdayID |
| Custom Fields | custom_field7 | string | Can be populated by the customer with any data they want - eg. EmployeeID, WorkdayID |
| Custom Fields | custom_field8 | string | Can be populated by the customer with any data they want - eg. EmployeeID, WorkdayID |
| Custom Fields | custom_field9 | string | Can be populated by the customer with any data they want - eg. EmployeeID, WorkdayID |
| Custom Fields | custom_field10 | string | Can be populated by the customer with any data they want - eg. EmployeeID, WorkdayID |
| Autodetected Info from CDN | autodetected_city | string | Pulled from the CloudFront headers (if present) - Contains the name of the viewer’s city. |
| Autodetected Info from CDN | autodetected_country | string | Pulled from the CloudFront headers (if present) - Contains the two-letter country code for the viewer’s country. For a list of country codes, see ISO 3166-1 alpha-2. |
| Autodetected Info from CDN | autodetected_countryname | string | Pulled from the CloudFront headers (if present) - Contains the name of the viewer’s country. |
| Autodetected Info from CDN | autodetected_region | string | Pulled from the CloudFront headers (if present) - Contains a code (up to three characters) that represent the viewer’s region. The region is the most specific subdivision of the ISO 3166-2 code. |
| Autodetected Info from CDN | autodetected_regionname | string | Pulled from the CloudFront headers (if present) - Contains the name of the viewer’s region. The region is the most specific subdivision of the ISO 3166-2 code. |
| Autodetected Info from CDN | autodetected_latitude | string | Pulled from the CloudFront headers (if present) - Contains the viewer’s approximate latitude. |
| Autodetected Info from CDN | autodetected_longitude | string | Pulled from the CloudFront headers (if present) - Contains the viewer’s approximate longitude. |
| Autodetected Info from CDN | autodetected_metrocode | string | Pulled from the CloudFront headers (if present) - Contains the viewer’s metro code. This is present only when the viewer is in the United States. |
| Autodetected Info from CDN | autodetected_postalcode | string | Pulled from the CloudFront headers (if present) - Contains the viewer’s postal code. |
| Autodetected Info from CDN | autodetected_timezone | string | Pulled from the CloudFront headers (if present) - Timezone in detected location, in IANA time zone database format (for example, America/Los_Angeles). |
| Autodetected Info from CDN | autodetected_androidviewer | boolean | Pulled from the CloudFront headers (if present) - Set to true when CloudFront determines that the viewer is a device with the Android operating system. |
| Autodetected Info from CDN | autodetected_desktopviewer | boolean | Pulled from the CloudFront headers (if present) - Set to true when CloudFront determines that the viewer is a desktop device. |
| Autodetected Info from CDN | autodetected_iosviewer | boolean | Pulled from the CloudFront headers (if present) - Set to true when CloudFront determines that the viewer is a device with an Apple operating system. |
| Autodetected Info from CDN | autodetected_mobileviewer | boolean | Pulled from the CloudFront headers (if present) - Set to true when CloudFront determines that the viewer is a mobile device. |
| Autodetected Info from CDN | autodetected_smarttvviewer | boolean | Pulled from the CloudFront headers (if present) - Set to true when CloudFront determines that the viewer is a smart TV. |
| Autodetected Info from CDN | autodetected_tabletviewer | boolean | Pulled from the CloudFront headers (if present) - Set to true when CloudFront determines that the viewer is a tablet. |
| Application | is_mobile | boolean | Indicates whether the event came from the Mobile Application. |
| Search | search_id | string | Internal Interact Search ID. |
| Social Advocacy | socialadvocacy_channel | string | Channel used to share the page via the Social Advocacy feature. |
| Social Advocacy | socialadvocacy_url | string | URL attached to the Social Advocacy post. |
| Social Advocacy | socialadvocacy_postedcontent | string | Message added to the Social Advocacy post. |
| Social Advocacy | socialadvocacy_contentid | int | Internal Interact ID of the page shared via the Social Advocacy feature. |
| Content Item | content_item_type | string | Type of the object on which the event was performed, e.g., 'FeedItem'. |
| Content Item | content_item_id | int | Internal Interact ID of the object on which the event was performed. |
Search Table
The "search" table stores additional information about the "Search" events. It tracks the type of search, the search term used, and the total number of results.
| Field Name | Field Type | Description |
|---|---|---|
| event_id | string | The unique identifier of the event. |
| search_term | string | Phrase that was used to perform the search. |
| search_type | string | Search type. Possible values are "general_search" and "quick_search". |
| total_results | int | Total number of the search results. |
| search_session_guid | string | The unique identifier of the search session. |
| captured_date_utc | timestamp | Timestamp of the record. |
Chosen Search Result Table
The "chosen_search_result" table stores additional information about the "Search Result Clicked" events. It tracks details about the search results that were opened by the user.
| Field Name | Field Type | Description |
|---|---|---|
| event_id | string | The unique identifier of the event. |
| search_event_id | string | The ID of the "Search" event that returned the chosen search result. |
| url | string | URL of the search result. |
| title | string | Title of the search result. |
| type | string | Type of the search result. Possible values are "Page", "Category", "Profile", etc. |
| result_order | int | Index of the chosen result in the list of search results. |
| captured_date_utc | timestamp | Timestamp of the record. |
Person Groups Table
The "person_groups" table stores a person's groups for each recorded event. It indicates which groups the user belonged to at the time of the event. In Interact, these groups are known as Personas.
| Field Name | Field Type | Description |
|---|---|---|
| event_id | string | The unique identifier of the event. |
| group_id | int | Internal Interact ID of the group. |
| group_name | string | Group name. |
| captured_date_utc | timestamp | Timestamp of the record. |
Feed Post Table
The "feed_post" table stores additional information about the "Feed Post Created" events.
| Field Name | Field Type | Description |
|---|---|---|
| event_id | string | The unique identifier of the event. |
| feed_post_id | int | Internal Interact ID of the feed post. |
| feed_type | string | Type of the feed. Possible values are "Global" and "Community". |
| community_id | int | Internal Interact ID of the community. |
| community_name | string | Community name. |
| captured_date_utc | timestamp | Timestamp of the record. |
Feed Post Keywords Table
The "feed_post_keywords" table stores hashtags and topics that were used to create the Feed Post.
| Field Name | Field Type | Description |
|---|---|---|
| event_id | string | The unique identifier of the event. |
| feed_post_id | int | Internal Interact ID of the feed post. |
| keyword | string | Topic or hashtag without the hash/pound sign. |
| keyword_type | string | Keyword type. Possible values are "Keyword" and "Topic". |
| captured_date_utc | timestamp | Timestamp of the record. |
Tracked Events
Area | Event Name | Match Criteria | HTTP Method | Traffic Type |
|---|---|---|---|---|
Broadcasts | Visited Broadcast | loweredUrl == "/broadcasts" | GET | Page URL |
Pulse | Visited Pulse | loweredUrl == "/pulse/auth/getloginlink" | GET | Page URL |
General | Page Hit | Default | GET | Page URL |
Blogs | Created blog | url == "/api/blog/" | POST | XHR |
Blogs | Edited blog | url == "/api/blog/" | PUT | XHR |
Blogs | Deleted blog | url == "/api/blog/" | DELETE | XHR |
Blogs | Liked blog | /(api/blog/([0-9]+)/blog-post/([0-9]+)/like)$/.test(url) | POST | XHR |
Blogs | Unliked blog | /(api/blog/([0-9]+)/blog-post/([0-9]+)/like)$/.test(url) | DELETE | XHR |
Blogs | Saw who liked blog | /(api/blog/post/([0-9]+)/like)/.test(url) | XHR | |
Blogs | Liked blog comment | /(api/([0-9]+)/like)$/.test(url) | POST | XHR |
Blogs | Unliked blog comment | /(api/([0-9]+)/like)$/.test(url) | DELETE | XHR |
Blogs | Liked blog comment reply | /(api/([0-9]+)/reply/([0-9]+)/like)$/.test(url) | POST | XHR |
Blogs | Unliked blog comment reply | /(api/([0-9]+)/reply/([0-9]+)/like)$/.test(url) | DELETE | XHR |
Blogs | Saw who liked blog comment | /(api/person/0/timeline/([0-9]+)/like)$/.test(url) | XHR | |
Blogs | Saw who replied to blog comment | /(api/blog/([0-9]+)/blog-post/([0-9]+)/comment/([0-9]+)/reply)/.test(url) | GET | XHR |
Blogs | Commented on blog | /(api/blog/([0-9]+)/blog-post/([0-9]+)/comment)$/.test(url) | XHR | |
Blogs | Subscribed to blog | /(api/blog/([0-9]+)/person/([0-9]+)/subscribe)$/.test(url) | XHR | |
Blogs | Unsubscribed from blog | /(api/blog/([0-9]+)/person/([0-9]+)/unsubscribe)$/.test(url) | XHR | |
People | Followed user | /(api/people/followers/([0-9]+))$/.test(url) | PUT | XHR |
People | Unfollowed user | /(api/people/followers/([0-9]+))$/.test(url) | DELETE | XHR |
People | Endorsed user | /(api/people/([0-9]+)/expertise/([0-9]+)/endorsement)$/.test(url) | POST | XHR |
People | Removed endorsement | /(api/people/([0-9]+)/expertise/([0-9]+)/endorsement)$/.test(url) | DELETE | XHR |
Timeline | Posted to timeline | /(/api/person/([0-9]+)/timeline)$/.test(url) | POST | XHR |
Timeline | Deleted post in timeline | /(/api/person/([0-9]+)/timeline/([0-9]+))$/.test(url) | DELETE | XHR |
Timeline | Liked timeline | /(api/person/([0-9]+)/timeline/([0-9]+)/like)$/.test(url) | POST | XHR |
Timeline | Unliked timeline | /(api/person/([0-9]+)/timeline/([0-9]+)/like)$/.test(url) | DELETE | XHR |
Timeline | Replied to timeline post | /(api/person/([0-9]+)/timeline/([0-9]+)/reply)$/.test(url) | POST | XHR |
Timeline | Liked timeline reply | /(api/person/([0-9]+)/timeline/([0-9]+)/reply/([0-9]+)/like)$/.test(url) | POST | XHR |
Timeline | Unliked timeline reply | /(api/person/([0-9]+)/timeline/([0-9]+)/reply/([0-9]+)/like)$/.test(url) | DELETE | XHR |
Social Advocacy | SA Share | Raised when the user shares a page via the Social Advocacy feature | JavaScript Event | |
Social Advocacy | SA Clickthrough | /public/il/{linkId} | Page URL | |
Search | Search | Raised when the user searches for something in Quick or General Search | JavaScript Event | |
Search | Search Result Clicked | Raised when the user opens a search result from Quick or General Search | JavaScript Event | |
Feed | Feed Post Created | Raised when the user posts to the Feed | JavaScript Event | |
Feed | Liked Feed Item | Raised when the user likes a Feed Item | JavaScript Event | |
Feed | Commented on Feed Item | Raised when the user comments on a Feed Item | JavaScript Event | |
Feed | Feed Item Impression | Raised when the Feed Item takes at least 80% of the viewport | JavaScript Event |
Tracked Modules
| Module Name | Match Criteria | HTTP Method | Traffic Type |
|---|---|---|---|
| Absence Booking | loweredUrl.includes("absencebooking2") | GET | Page URL |
| Administration | loweredUrl.includes("admin") | GET | Page URL |
| Analytics | loweredUrl.includes("analytics") | GET | Page URL |
| Blog | loweredUrl.includes("blog/blog") | GET | Page URL |
| Broadcasts | urlObj.pathname == '/broadcasts' || urlObj.pathname == '/broadcasts/create' | GET | Page URL |
| Business Contacts | loweredUrl.includes("contacts") | GET | Page URL |
| Calendar | loweredUrl.includes("calendar") | GET | Page URL |
| Calendar | loweredUrl.includes("addeditcalendar") | GET | Page URL |
| Case Management | loweredUrl.includes("/cmm2") | GET | Page URL |
| Category | loweredUrl.includes("pages/section/sub") | GET | Page URL |
| Content Area / Team Homepage / Homepage | loweredUrl.includes("section/default.aspx") | GET | Page URL |
| Developer Framework | loweredUrl.includes("/developerframework") | GET | Page URL |
| Developer Framework | loweredUrl.includes("developer") | GET | Page URL |
| Error Page | loweredUrl.includes("error") | GET | Page URL |
| Expenses | loweredUrl.includes("expenses") | GET | Page URL |
| Football | loweredUrl.includes("footballv4") | GET | Page URL |
| Forums | loweredUrl.includes("forum") | GET | Page URL |
| Gallery | loweredUrl.includes("gallery") | GET | Page URL |
| Getting Started | loweredUrl.includes("/gettingstarted") | GET | Page URL |
| Homepage | loweredUrl.includes("default.aspx?homepage=") | GET | Page URL |
| Homepage | loweredUrl.includes("/home/") | GET | Page URL |
| Manage Homepages Admin | loweredUrl.includes("/managehomepages") | GET | Page URL |
| Homepage edits | loweredUrl.includes("/zones") | GET | Page URL |
| Manage IP Addresses | loweredUrl.includes("/manageipaddresses") | GET | Page URL |
| Mandatory Reads | loweredUrl.includes("mandatoryread") | GET | Page URL |
| Media Manager | loweredUrl.includes("content/media") | GET | Page URL |
| Network Directory | loweredUrl.includes("networkdirectory") | GET | Page URL |
| Notifications | loweredUrl.includes("notifications") | GET | Page URL |
| Organogram | loweredUrl.includes("organogram") | GET | Page URL |
| Organogram | loweredUrl.includes("organagram") | GET | Page URL |
| Other | Default | GET | Page URL |
| Page | loweredUrl.includes("document.aspx") | GET | Page URL |
| Page | loweredUrl.includes("interactv7/composer/") | GET | Page URL |
| Page Editor | loweredUrl.includes("composer/upload") | GET | Page URL |
| Page Editor | loweredUrl.includes("composer.aspx") | GET | Page URL |
| People Directory | loweredUrl.includes("modules/directory/") | GET | Page URL |
| People Directory | urlObj.pathname == '/person' | GET | Page URL |
| Profile | /\person/([0-9]+)/.test(loweredUrl) | GET | Page URL |
| Polls | loweredUrl.includes("/poll") | GET | Page URL |
| Rewards | loweredUrl.includes('settings/people/reward') | GET | Page URL |
| Room & Resource | loweredUrl.includes("roombooking") | GET | Page URL |
| Search | loweredUrl.includes("search") | GET | Page URL |
| SharePoint Admin | loweredUrl.includes("/sharepointconnection") | GET | Page URL |
| Short URL Admin | loweredUrl.includes("/shorturl") | GET | Page URL |
| System Text Admin | loweredUrl.includes("/systemtext") | GET | Page URL |
| Tasks | loweredUrl.includes("tasks") | GET | Page URL |
| Team Blog | loweredUrl.includes("blog/teamblog") | GET | Page URL |
| Team Blog | loweredUrl.includes("blog/addeditteam") | GET | Page URL |
| Teams | loweredUrl.includes("directory/interactteams.aspx") | GET | Page URL |
| Teams | loweredUrl.includes("directory/teams") | GET | Page URL |
| Training Manager | loweredUrl.includes("/trainingmanager") | GET | Page URL |
| UMI | loweredUrl.includes("/umi") | GET | Page URL |
| Workflow & Forms | loweredUrl.includes("workflow") | GET | Page URL |
Query Performance Tuning
Useful links from AWS to help optimize the query performance via better use of JOINS, ORDER, column usage, loading most relevant data only (eg. last 3 months, instead of All Time) etc.
https://aws.amazon.com/blogs/big-data/top-10-performance-tuning-tips-for-amazon-athena/
Useful excerpts.
ORDER BY
JOINS
Column Selection
Functionality Support
Interact Advanced Analytics is based on AWS Athena Engine 2, which comes with major improvements over version 1. You can find the reference below.
Browser-Side vs Server-Side Tracking - Understanding the Mechanisms in Play
Interact Advanced Analytics captures an exceptionally wide range of events and user context. The service relies on browser-side tracking for event collection, in contrast to the out-of-the-box analytics which are tracked server side.
Both approaches have their strengths and weaknesses, ranging from flexibility to tracking success rate.
Browser side events are very flexible, support custom attributes, and custom events, and work in line with industry best practices for tracking pixel services, and rely on scripts running in the user’s browser. The flexibility comes at a cost where the tracking pixel may not always fire in some scenario leading to small deviations in numbers, when compared to server side tracking. This can be caused by user behaviour (navigating before page fully loads), browser settings, connectivity, and other time sensitive factors.
Server side tracking in contrast will always capture the interactions as it happens server side, ensuring a high level of reliability and consistency. Because it doesn't rely on the user's browser environment, it's unaffected by ad blockers, script delays, or premature navigation. This makes it ideal for capturing key transactional data, such as logins, form submissions, or backend API calls. However, server-side tracking is typically less customisable in terms of capturing rich user context or behavioural metadata (e.g., viewport size, scroll depth, or client-side interactions), which are better handled via browser-based methods.
In summary, browser side tracking is great to understand patterns, intricate interactions and campaign specific information where a small degree of inaccuracy can be tolerated (eg. some events don’t end up tracked). It allows to dive into individual user sessions to understand steps, flow, timings, etc.
Server side tracking is great where flexibility is not a must but absolute accuracy in numbers is needed. Mature analytics strategies often combine both methods, using browser-side and server-side tracking together to build a comprehensive and reliable picture of user engagement.
Updated 1 day ago